Return to work

We know ORTHODONTISTS

HOW DO YOU TAKE ON COMPETITORS WITH CATEGORY-DEFINING NAMES?


OBJECTIVE: Establish a presence in a market with two dominant competitors.

INSIGHT: Orthodontists want and need new products to offer their patients.

SOLUTION: Boldly introduce Dentsply’s completely new way for orthodontists to customize teeth alignment.

RESULTS: The pandemic and supply chain problems have delayed the client’s introduction of the SureSmile Studio.

This work is speculative and was created for a new business pitch.