HOW DO YOU GET SENIORS TO BUY WHAT MEDICARE WILL GIVE THEM FOR FREE?


OBJECTIVE: Launch the first ever multi-focal IOL.

INSIGHT: Cataract surgery didn’t have to be an old-age hassle, but rather an opportunity for optimism.

SOLUTION: We created PanOptimists, patients who achieved the visual freedom they craved, to see at all distances as they lead their busy, active lives.

RESULTS: Alcon achieved its six-month sales goal for PanOptix in its first six weeks on the market.