We know INTERVENTIONAL CARDIOLOGISTS
HOW DO YOU COMMUNICATE IMPROVEMENTS THAT AREN’T READILY NOTICEABLE??
OBJECTIVE: Communicate the improvements made to Evolut FX that addressed surgeon complaints.
INSIGHT: Cardiologists want complete confidence in how they manipulate and place a valve.
SOLUTION: Emphasize the Evolut FX redesign with dramatic images of the device.
RESULTS: The campaign is new to the market and results are not yet available.
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