We know the SURGICAL SALES FORCE
HOW DO YOU GET AN OVERLOADED SALES FORCE TO FOCUS AND UNIFY AROUND NEW PRODUCTS?
OBJECTIVE: Generate sales force excitement for the introduction of advanced new products.
INSIGHT: The sales force needed to buy into the technological vision of Johnson & Johnson Vision.
SOLUTION: An omnichannel approach leveraging social media, email marketing and traditional advertising showed the sales force the benefits of championing the vision.
RESULTS: The United by Vision campaign showcased Johnson & Johnson Vision’s commitment to driving innovation and solidified its position as a leader in ophthalmology.
All samples shown are for example and illustrative purposes only and do not imply a formal endorsement from the represented companies or products.