HOW DO YOU SHIFT A PARADIGM AND INTRODUCE A REVOLUTION IN RETINAL SURGERY?

OBJECTIVE: Introduce an entirely new approach to retina surgery visualization.

INSIGHT: As the innovation leader in retina surgery, Alcon was in a unique position to redefine visualization.

SOLUTION: We created a bold campaign to position Alcon as the company that defines retina surgery.

RESULTS: In its first year, NGENUITY® exceeded its sales goal and expanded its market to medical schools.