We are Scalpel.
We are a medical technology marketing agency. and we specialize in one thing.
We get surgeons™
TM
WE MAKE THE INDISPENSABLE, ESSENTIAL.
We’ve been in ORs and suites and we know what makes surgeons and interventionists exceptional. We’ve seen their talent and skill.
So we know what they demand in the devices they use to get the outcomes they want.
We know how to make you indispensable
And your device essential
This is Essentiality™.
We know the surgical experience.
ESSENTIALITY is
how we develop deep and lasting brand relationships.
Essentiality is our approach for developing and creating exceptional, compelling marketing and communication solutions for our med-tech clients. We ground our work in a solid strategic foundation that starts with our insight generation process Belief Synaxis™.
We get to the intersection of what your brand promises and what your customer wants. It’s how we create the messaging and experiences that connect and resonate.
TALK PROCEDURE
TO ME.
WHO WE’VE WORKED FOR
BRANDS
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this document are for identification purposes only. Use of these names,trademarks and brands
does not imply formal endorsement.
BRANDS
what we’ve DONE
SUTURE FOR
your FUTURE.
OUR
capabilities
ABOUT US
BRANDING
Brand Development
Brand Identity
Brand Storytelling
STRATEGY
Messaging Platform Development
Communication Design + Strategy
Content Strategy
MESSAGING
Content Development
Creative Campaign Development
Digital Storytelling
TACTICAL
Campaign Launch And Execution
Digital, Online & Social Strategy
Congress and Trade Show Design
Device Launch
Compliance
ABOUT US
awards + recognition
OUR VISION
ABOUT US
We are committed to empowering physicians to achieve outstanding outcomes.
We are dedicated to creating an environment where physicians help patients live their lives to the fullest, on their terms.
We are passionate about being the nexus between patients in need and the technologies, therapies and skill surgeons and interventionalists bring to them.
OUR values
We believe…in unleashing diverse and unencumbered imaginations to stoke innovation and originality
We believe…in the affirmative value of all people, all perspectives, all backgrounds and all frames of reference
We believe…every failure is another step closer to success
We believe…there are some sacred cows, but also in questioning everything
We believe…true creativity and leadership get people to see the world in new ways
We believe…the relentless pursuit of positive impact
We believe…that doing what’s right is always right
We believe…there’s joy in the journey and the destination
We believe…the never-ending pursuit of perfection
ABOUT US
LEADERSHIP
Principal
david.molho@scalpel.agency
David brings over 30 years of experience in branding and storytelling with expertise across a variety of categories. He has created innovative, compelling campaigns and led award-winning creative teams for global brands including Alcon, Bayer, Medronic, Fujifilm, KCI, Procter & Gamble, Johnson & Johnson, Church & Dwight and Ralston Purina.
He has also created campaigns for non-profit organizations including independent schools around the nation and is on the board of Aim High St. Louis.
None but the bravest creative makes it out of David’s tiki-themed office. He can often be found in his red socks revising and improving our unique branding and messaging framework process.
He spends Halloween in Bar Harbor when only the fun people are left.
DAVID MOLHO
Principal
ben.kaplan@scalpel.agency
Ben is a pioneering and award-winning design thinker with 25+ years of experience. He’s a multidisciplinary brand builder who has delivered creative and strategic expertise for global brands such as Novartis, Sanofi Genzyme, Alcon, Johnson & Johnson, MilliporeSigma, Arbor Pharmaceuticals, Cumberland Pharmaceuticals, United Therapeutics, and Emerson Climate Technologies.
Ben has received commendations from The Telly Awards, MM&M, Communication Arts Magazine, How Magazine, Print Magazine, The Addys, and AIGA, and has lectured at the CDC’s National Conference on Health Communication, Marketing, and Media and most recently, the M.A. Design in Health program at the School of Design and Creative Technologies at University of Texas at Austin.
Ben would rather have a battlefield appendectomy than continue writing this bio.